Head to head
Wix vs Squarespace
Which is better, Wix or Squarespace?
Wix finishes ahead of Squarespace on the index, 78.6 to 77.1. It is the stronger of the two on Speed, Control and Value, while Squarespace still leads on Craft. Both are scored on the same rubric, in the same week, and neither placing is sponsored.
Updated
Wix
25 of 101
78.6
The mainstream builder, with AI now doing the first draft.
Squarespace
40 of 101
77.1
Templates with taste, and AI handling the writing.
The four scores, side by side
| Score | Wix | Squarespace | Difference |
|---|---|---|---|
| Craft | 78 | 84 | +6 |
| Speed | 86 | 80 | +6 |
| Control | 74 | 70 | +4 |
| Value | 76 | 72 | +4 |
| Index score | 78.6 | 77.1 | +1.5 |
Which to pick
Pick Wix unless Craft is what decides it for you, which is exactly where Squarespace is the better answer.
Wix
Wix answers a few questions about the business and assembles a complete site, then leaves you inside a very capable editor with bookings, payments and stores attached. The AI draft is a starting point rather than the finished article, but the surrounding platform covers almost every small-business need.
Where it shines
- An enormous feature set covering commerce, bookings and marketing
- The AI draft removes the blank-page problem for non-designers
- Deep app ecosystem for the things the core product misses
Squarespace
Squarespace still sets the bar for how good a site can look with no design input, and its AI work concentrates on getting a starting layout and the copy in place. Control is more limited than a canvas tool, which is precisely the trade that keeps the results looking clean.
Where it shines
- The strongest template library on any mainstream platform
- Guided setup gets copy and imagery in place without hand-wringing
- Commerce, scheduling and email are handled in one subscription