Wix

The read

Wix answers a few questions about the business and assembles a complete site, then leaves you inside a very capable editor with bookings, payments and stores attached. The AI draft is a starting point rather than the finished article, but the surrounding platform covers almost every small-business need.

Where it shines

• An enormous feature set covering commerce, bookings and marketing
• The AI draft removes the blank-page problem for non-designers
• Deep app ecosystem for the things the core product misses

Worth knowing first

• The generated draft often looks like a generated draft until you work on it
• So many options that the editor can feel crowded