Recraft

The read

Recraft generates raster images, clean SVG vectors, and brand-consistent icon sets from text prompts, with a custom style system that locks outputs to a defined visual language across a project. It ranked at the top of image generation benchmarks for photorealism and uniquely produces editable SVG output that most AI image tools cannot match. Designers use it for logos, icons, ad assets, mockups, and character illustration where scalable clean art is required. The free tier makes all generated images public, meaning sensitive client work requires at least the $10 per month Basic plan for private generation.

Where it shines

• Top-ranked text-to-image model with editable SVG vector output
• Custom style system maintains visual consistency across a project
• Covers logos, icons, ads, mockups, and character art in one tool

Worth knowing first

• Free-tier images are public so commercial work requires a paid plan
• Style training works best with five or more reference images